link retargeting tools

Link Retargeting – Everything You Need to Know About Link Retargeting Tools


Have you ever wondered how some brands seem to follow you around the internet, always popping up just when you’re about to make a purchase?

That’s the magic of link retargeting. If you’re looking to understand you’re in the right place.

In this detailed guide, we’ll explain everything you need to know about link retargeting tools and how they can upgrade your marketing strategy.


What is Link Retargeting?

You visit a website, browse through a few products, but leave without making a purchase.

Later, you see ads for those exact products on other sites or social media platforms.

This isn’t a coincidence; it’s retarget links in action.


How Does Retargeting Links Work?

Linked in retargeting works by embedding a tracking pixel within a link.

When someone clicks on this link, the pixel captures their browsing behaviour and adds them to a retargeting audience.

This audience can then be targeted with specific ads across various platforms, reminding them of the products or services they showed interest in.


Why Use Link Retargeting?

Think of link retargeting tools as a gentle nudge that keeps your brand top of mind.

It’s a way to re-engage visitors who have already shown interest in your offerings, increasing the likelihood of conversions. Here are some key benefits:

Increased Conversions

By targeting users who are already familiar with your brand, you’re more likely to convert them into customers.


Retargeting has a higher ROI than other advertising forms because it targets warm leads.

Enhanced Brand Recall

Repeated exposure to your brand helps build recognition and trust.


How to Implement Retarget Links

Ready to dive in? Here’s a step-by-step guide to implementing a successful link retargeting campaign.

Step 1: Choose a Retargeting Links Tool

The first step is selecting the right link in retargeting tools. Some popular options include:


Offers link shortening along with retargeting features.


Provides detailed tracking and retargeting capabilities.

Step 2: Create Your Retargeting Links

Once you’ve chosen your tool, the next step is creating your link retargeting. Here’s how:

Generate a Short Link

Use the tool to create a new shortened link for free.

This could be a link to your website, blog post, or any other piece of content.


Embed the Pixel

Now embed a tracking pixel into the shortened link.

Customize the Link

Customize your link for better brand recognition and memorability.

Step 3: Distribute Your Retargeting Links

Now that you have your retarget links, it’s time to share them.

Use various channels to distribute your links, such as:

Social Media

Share your links on platforms like Facebook, Twitter, Instagram, Snapchat and LinkedIn.

Email Marketing

Include retargeting links in your newsletters and email campaigns.

Blog Posts

Embed linked in retargeting in your blog content.

Step 4: Create Targeted Ads

With your audience identified through link clicks, the next step is creating ads tailored to their interests. Here are some tips:

Relevant Content

Ensure your ads are relevant to the content your audience is engaged with.

Compelling CTAs

Use strong calls to action to encourage clicks and conversions.

Visual Appeal

Design visually appealing ads that grab attention.

Step 5: Monitor and Optimize

Finally, it’s important to monitor the performance of your retargeting campaign and make necessary adjustments.

Use the analytics provided by your link retargeting tools to track metrics like click-through rates, conversion rates, and ROI.


Best Link Retargeting Apps in 2024

Here’s a detailed overview of the 6 best link retargeting apps, highlighting their features.


Google Ads

USP: Unmatched Reach with Advanced Retargeting Capabilities

Google Ads, formerly known as Google AdWords, offers unlimited reach and advanced retargeting options.

By using Google’s massive advertising network, you can target users across millions of websites, apps, and videos.

Google Ads also provides detailed analytics and optimization tools to fine-tune your campaigns for maximum ROI.

Key Features:

Extensive reach across Google’s ad network

Advanced audience segmentation

Dynamic retargeting options

Comprehensive analytics and reporting

Integration with other Google tools (e.g., Google Analytics, Google Tag Manager)

Google Ads stands out for its ability to deliver highly targeted ads to a vast audience, making it an essential tool for any marketer looking to implement effective retargeting strategies.



USP: Simplified Link Management with Retargeting Capabilities

Bitly is renowned for its link shortening capabilities, but it also offers link retargeting features.

Its intuitive dashboard provides insights into link performance, making it easy to monitor and optimize retargeting campaigns.

Bitly’s simplicity and ease of use make it a favorite among marketers.

Bitly’s user-friendly interface and retargeting features make it a go-to choice for businesses looking to simplify their link management and enhance their retargeting efforts.



USP: Comprehensive Tracking and Conversion Optimization

ClickMeter excels in tracking and optimizing conversions through detailed analytics.

It supports retargeting across multiple platforms, allowing you to track various metrics and optimize your campaigns.

Its ability to manage affiliate links and monitor competitors adds extra value.



USP: Call-to-Action Overlays on Shared Content

Sniply is unique in that it allows you to add custom call-to-action (CTA) overlays to any shared content.

This means you can drive traffic to your site even when sharing third-party content.

The retargeting feature ensures that anyone who clicks on the Sniply link is added to your retargeting list.



USP: URL Shortening with Advanced Retargeting Options

PixelMe combines URL shortening with advanced retargeting capabilities.

It supports multiple retargeting pixels, making it ideal for marketers who want to target users across different platforms.

PixelMe’s in-depth analytics help you track and optimize your retargeting campaigns.



USP: All-in-One Link Management and Retargeting

RocketLink offers an all-in-one solution for link management and retargeting.

It supports multiple retargeting pixels and provides detailed analytics to optimize campaigns.

RocketLink’s ability to add retargeting pixels to any link you share makes it a powerful tool for marketers.


Advanced Strategies for Link Retargeting App

Ready to take your link retargeting efforts to the next level?

Here are some advanced strategies to consider.

Segmentation for Precision Targeting

Segmentation allows you to create more personalized retargeting campaigns.

Divide your audience based on specific behaviors, such as:

Page Visits

Retarget users based on the specific pages they visited.

Engagement Level

Create segments for users who clicked multiple links versus those who clicked only one.

Purchase History

Tailor ads for users who have previously made a purchase versus those who haven’t.

Dynamics Retargeting

Dynamic retargeting takes personalization to the next level by showing ads that feature the exact products or services your audience viewed.

This strategy is suitable for e-commerce businesses.

By displaying personalized content, you can significantly increase your chances of conversion.


Best Practices for Choosing the Right Link Retargeting App

To maximize the impact of your link retargeting efforts, consider these best practices:

Consistent Branding

Ensure that your retargeting ads consistently reflect your brand’s identity.

This includes using the same colors, fonts, and logos as on your website.

Consistent branding helps reinforce brand recognition and trust.

A/B Testing

Conduct A/B testing to determine which ad variations perform best.

Test different elements such as headlines, images, and calls to action.

Use the insights gained from testing to refine your ads and improve their effectiveness.


Segment your audience based on their behaviour and interests.

For example, create separate retargeting campaigns for users who viewed different product categories.

This allows you to deliver more relevant and personalized ads.

Frequency Capping

Limit the number of times a user sees your retargeting ads by setting frequency caps.

This prevents ad fatigue and ensures that your audience remains receptive to your messages.

Timely Follow-Up

Retarget users shortly after their initial interaction with your website or link.

The sooner you re-engage them, the higher the chances of conversion.

Set appropriate time windows for your retargeting ads to appear.

Value Proposition

Highlight the unique value proposition of your products or services in your retargeting ads.

Emphasize benefits, special offers, or discounts to entice users to return and complete their purchase.


Challenges and Solutions in Link Retargeting Tools

While retarget links is a powerful tool, it comes with its own set of challenges.

Here’s how to address some common issues:

Privacy Concerns

Ensure compliance with privacy regulations such as GDPR and CCPA.

Clearly communicate your data collection practices and provide users with options to opt out of retargeting if they choose.

Attribution Complexity

Use advanced analytics tools to track and attribute conversions accurately.

Implement multi-touch attribution models to understand the full customer journey and the role retargeting plays in driving conversions.

High Costs

Optimize your retargeting campaigns by focusing on high-value segments and using budget-friendly platforms.

Monitor your campaign performance and adjust your bids to ensure you’re getting the best possible return on investment.


Linked in Retargeting FAQs


what is an example of linked in retargeting?

For example, if a user has viewed your company’s web page, you can retarget them with ads showcasing your products or services when they browse google.