can you see who clicked on your instagram link

Can You See Who Clicked on Your Instagram Link – Beginners Guide


Understanding your Instagram`s customer behaviour is important for startups, SMEs and enterprises.

One question that often comes up is: “Can you see who clicked on your Instagram link?”

Whether you’re an influencer, marketer, or just a curious Instagram user, knowing this information can help tailor your content and strategy.

Let’s explore more and ponder the question: can you see who clicked your link on Instagram?


Can You See Who Clicked on Your Instagram Link

Instagram, as a platform, offers a variety of insights to business accounts through Instagram Insights.

This feature gives you data on your followers and their interactions with your posts.

However, when it comes to specifics like seeing who clicked on your Instagram link, you cant find that sort of detailing.

Instagram Insights provides data on:

Profile Visits

The number of users who visited your profile.

Website Clicks

The number of times users clicked on the link in your bio.

Story Insights

Includes data on who viewed and interacted with your stories, but not who clicked on links.


Can You See Who Clicked on Your Instagram Story Link – The Limitations

While Instagram Insights are comprehensive, they don’t provide a list of individual users who clicked on your links.

This is due to privacy policies and the platform’s focus on aggregated data rather than individual user actions.


Alternative Methods to Track Clicks



One free way to track who clicks on your Instagram links is by using ShortifyMe.

This free tool provides detailed analytics on link clicks, including:

Total Clicks

How many times was the link clicked?

Geographical Data

Where the clicks are coming from.

Referral Information

What sources are driving the clicks?




Can You See Who Clicked Your Link on Instagram Story

Several third-party tools are designed to offer deeper insights into your Instagram performance.

Tools like Sprout Social, Hootsuite, and Later can help you track link clicks and provide more detailed analytics:

Sprout Social

Offers advanced reporting features that can integrate with Instagram to provide click data.


Provides comprehensive social media management, including tracking link clicks from your Instagram bio.


Specifically designed for Instagram, Later offers robust analytics, including link tracking through its feature.

Instagram Stories and Swipe-Up Links

For those with more than 10,000 followers or a verified account, Instagram allows the addition of swipe-up links in Stories.

While Instagram does not show exactly who clicked these links, it provides the number of clicks.

Pro Tip: Read our detailed guide on How to share a link on Instagram


How to Use the Instagram Insights Feature for Startups, SMEs and Enterprise

Here’s a step-by-step guide on how to use Instagram Insights to track link clicks and gather valuable data.

Step 1: Switch to a Business or Creator Account

To access Instagram Insights, you need to have a Business or Creator account. Here’s how to switch:

  1. Open the Instagram app and go to your profile.
  2. Tap the three horizontal lines in the top right corner to open the menu.
  3. Select “Settings.”
  4. Tap “Account.”
  5. Choose “Switch to Professional Account.”
  6. Follow the prompts to select a category and finish the setup.


Step 2: Access Instagram Insights

Once you have a Business or Creator account, you can access Insights:

  1. Go to your profile.
  2. Tap the three horizontal lines in the top right corner.
  3. Select “Insights.”


Step 3

Instagram Insights is divided into three main sections.


This section provides data on interactions, such as profile visits and website clicks.

  1. Tap on “Activity.”
  2. You’ll see two tabs: “Interactions” and “Discovery.”
  3. Interactions include profile visits and website clicks.
  4. Discovery shows how many people saw your content and where they found it.



This section gives insights into individual posts, stories, and IGTV videos.

Tap on “Content.”

Scroll down to see data for your posts, stories, and promotions.


This section provides demographics about your followers.

Tap on “Audience.”

You can view follower growth, top locations, age range, gender, and active times.

Step 4: Track Website Clicks

To see how many times the link in your bio has been clicked:

Go to the “Activity” tab in Insights.

Look for “Website Clicks” under the Interactions section.

This metric shows the number of times users have clicked the link in your bio over the selected period.


Strategies to Increase Link Clicks


Optimize Your Bio Link

Your Instagram bio is a prime spot for a link, so make sure it’s optimized and bypasses instragram character limit.

Use a call-to-action (CTA) in your bio to encourage clicks. For example, instead of just placing a link, add a line like “Check out our latest blog post!” or “Shop our new collection!

Use or Similar Tools

Services like Linktree or by Later allow you to add multiple links from a single bio link, providing a landing page for your audience with several clickable options.

This can enhance user experience and drive more traffic to various destinations.

Engaging Story Content

Creating engaging Instagram Stories with swipe-up links can increase your link clicks.

Use interactive elements like polls, questions, and countdowns to captivate your audience and encourage them to take action.

Regularly Update Your Links

Keep your links fresh and relevant. Regularly updating the link in your bio and promoting it through your posts and stories can maintain audience interest and drive continuous traffic.


Ethical Considerations and Privacy


Respecting User Privacy

It’s essential to respect user privacy when tracking link clicks.

Always be transparent about data collection and use.

Ensure that you comply with Instagram’s policies and general data protection regulations (GDPR).

Providing Value

Instead of focusing solely on tracking clicks, aim to provide value to your audience.

High-quality content, genuine engagement, and transparency can build trust and encourage natural interactions with your links.


Can You See Who Clicks on Your Instagram Link –  Conclusion

So, can you see who clicked on your instagram link? Directly, no.

However, by using various tools and strategies, you can gain valuable insights into how your audience interacts with your links.

This knowledge can help you refine your approach, create more engaging content, and ultimately achieve your social media goals.


Can You See Who Clicked Your Link on Instagram – FAQs


Can you see who views your Instagram profile link in 2024?

As of 2024, Instagram does not provide the ability to see exactly who views your profile link.

You can track the number of clicks on your link using Instagram Insights for business accounts or third-party tools, but the identities of those who clicked remain anonymous.


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