Spotify remains the dominant force in the music streaming industry, boasting 675 million monthly active users and 263 million premium subscribers in 2025. With a vast library of over 100 million tracks and 6.5 million podcasts, the platform continues to shape how people consume audio content worldwide. Despite its impressive €15.67 billion revenue in 2024, challenges like declining average revenue per user persist. This report explores key Spotify statistics, including user demographics, artist numbers, revenue trends, and market share insights.

Spotify Worldwide Statistics

Spotify, founded in Sweden in 2006 and launched in 2008, has cemented its position as a global leader in music streaming. With 645 million monthly active users, including 263 million premium subscribers, the platform holds a market share between 32% and 43%. Nearly 40% of its audience comes from Europe, and its ad-supported tier attracts 393 million users. In 2024, Spotify reported €15.67 billion in revenue, driven by its extensive catalog of over 100 million tracks and 6.5 million podcasts.
645 Million Spotify Users
Beyond its vast music and podcast offerings, Spotify serves as a major platform for creators, with an estimated 11 million artists uploading new content regularly. On average, 1.8 million new songs are added each month, expanding its already massive collection. Available in 178 countries, Spotify continues to dominate the streaming industry, maintaining a steady market share within its historical 32–43% range over the past five years.

Spotify Demographics

Spotify’s user base is heavily dominated by younger generations, with 29% of users aged 25–34, making it the largest demographic. Close behind, 26% of users fall within the 18–24 age range, meaning Millennials and Gen Z together make up 55% of Spotify’s total audience. In terms of gender distribution, 56% of users are male, while 44% are female, reflecting a slightly higher male engagement on the platform. 

Geographically, Europe leads with 34% of Spotify’s monthly active users, amounting to roughly 147 million listeners in the region. North America follows with 24%, while Latin America accounts for 22% of the total user base. Combined, Europe and North America represent 58% of all active listeners, totaling about 251 million users. The United States stands as Spotify’s largest single market, with 65 million active users, making up 15% of the platform’s global audience

34% of Spotify’s monthly active users live in Europe

Spotify Revenue

Spotify’s financial performance in 2024 has shown steady growth, with €11.44 billion in revenue generated during the first nine months of the year. In Q3 2024, the company reported €3.99 billion in revenue, marking a 19% increase from €3.36 billion in Q3 2023 and a 4.75% rise from €3.81 billion in Q2 2024. Looking ahead, Spotify expects €4.1 billion in revenue for Q4 2024, continuing its strong momentum in the music streaming industry. 

Here’s a detailed breakdown of Spotify revenue by year: 

Year 

Revenue 

2024 (first three quarters) 

€11.44 billion 

2023 

€13.247 billion 

2022 

€11.72 billion 

2021 

€9.67 billion 

2020 

€7.88 billion 

2019 

€6.76 billion 

2018 

€5.26 billion 

2017 

€4.09 billion 

2016 

€2.95 billion 

2015 

€1.94 billion 

2014 

€1.08 billion 

Source: Spotify

While revenue is a key indicator of growth, a company’s profitability ultimately determines its financial health. Despite generating substantial revenue, Spotify has struggled with profitability due to high costs in music licensing, distribution, and artist payouts. At the end of 2021, the company reported a net loss of €34 million. Over the years, Spotify’s net profit and loss have fluctuated, reflecting the challenges of balancing revenue growth with operating expenses. 

YearNet Profit/Loss
2009€18.8 Million
2010€28.5 Million
2011€45.4 Million
2012€83.6 Million
2013€63 Million
2014€188 Million
2015€230 Million
2016€539 Million
2017€1.24 Billion
2018€78 Million
2019€186 Million
2020€581 Million
2021€34 Million
2022€430 Million
2023€532 Million
2024Not Found
In 2023, Spotify reported a net loss of €532 million, a notable increase compared to previous years. Despite operating at a loss since its inception, the company has aggressively invested in exclusive podcasts, platform expansion, and workforce growth, with over 6,600 employees worldwide. These investments have significantly impacted profitability but have also fueled Spotify’s long-term growth. Executives remain optimistic, believing that strategic spending in key areas will lead to strong future profitability, securing Spotify’s position as a dominant force in music streaming.

Spotify Premium Subscribers

Spotify now boasts 252 million premium subscribers worldwide, marking a 16 million increase from 2023’s 236 million. In 2024, premium users grew from 239 million in Q1 to 246 million in Q2, adding 7 million new subscribers. Notably, 63% of premium users come from Europe and North America, reflecting strong market dominance. Over the past five years, Spotify has more than doubled its paying subscriber base. However, despite this growth, the average premium revenue per user (ARPU) has been on a downward trend, only stabilizing in 2023. (Source) 

252 million Spotify premium subscribers

Spotify Revenue Through Premium Subscribers

Spotify’s premium subscriber revenue showed consistent growth in 2023, reaching €2.713 billion in Q1, €2.773 billion in Q2, and €2.910 billion in Q3, bringing the total to €8.396 billion for the year up to that point. This growth reflects the significant role premium subscribers continue to play in Spotify’s financial success. In comparison, 2022 saw premium subscriptions contribute €10.25 billion to Spotify’s overall income, highlighting the continued importance of this revenue stream. 

Here is a table displaying Spotify’s revenue through Premium subscribers by year: 

Year Revenue 
2024 (Up to Q3) €10.12 billion 
2023 €11.566 billion 
2022 €10.25 billion 
2021 €8.46 billion 
2020 €7.13 billion 
2019 €6.086 billion 
2018 €4.717 billion 
2017 €3.67 billion 
2016 €2.657 billion 
2015 €1.74 billion 
2014 €982.7 million 
2013 €677.89 million 
2012 €374.6 million 

Spotify Revenue Through ad-Supported Plan

In the first quarter of 2023, Spotify experienced a 17% year-over-year increase in ad-supported revenue, reaching €329 million. This positive momentum continued in the second and third quarters, with €404 million and €447 million in revenue, respectively. By the end of Q3 2023, Spotify had accumulated €1.180 billion in ad-supported revenue.  This growth underscores Spotify’s ability to effectively generate income from its non-paying users. The increase can be attributed to improvements in ad targeting and the introduction of innovative ad formats, demonstrating the platform’s flexibility in monetizing its ad-supported model while adapting to evolving market demands.  Here is a table displaying the Spotify revenue through Ad-supported users by year: 
Year  Revenue 
2024 (Up to Q3)  €1.32 billion 
2023  €1.681 billion 
2022  €1.476 billion 
2021  €1.208 billion 
2020  €745 million 
2019  €678 million 
2018  €542 million 
2017  €416 million 
2016  €295 million 
2015  €196 million 
Source: Spotify

Spotify Market Share

As of 2023, Spotify holds a significant 33% share of the global music streaming market. This consistent market presence highlights Spotify’s stability, as it has maintained a share between 32% and 43% over the past five years. This enduring position reinforces the platform’s influential role and lasting popularity in the highly competitive global music streaming industry. 
Year  Market Share 
2015  41.2% 
2016  42.8% 
2017  40.3% 
2018  42.7% 
2019  36.4% 
2020  32.5% 
2021  32% 
2022  31% 
2023  33% 
Spotify’s Market Control 2015-2023 

Spotify Podcast Statistics

Spotify began its podcasting journey three years ago, with a database of over 180,000 episodes. Today, Spotify has over 6 million podcasts and 250,000 video podcasts. Spotify added 1.2 million podcasts to its library in 2021 alone! Spotify is one of the most popular podcast platforms available. There are currently more than 4 million podcast titles on the platform today.
Spotify has 4 million podcast available

Most Popular Podcasts On Spotify

As of 2023, The Joe Rogan Experience remains the number-one podcast on Spotify worldwide. It is closely followed by Call Her Daddy and Huberman Lab, hosted by Andrew Huberman. Additionally, Anything Goes with Emma Chamberlain rounds out the top five most popular Spotify podcasts globally.

Here is a list of the top 10 most popular podcasts on Spotify: 

  1. The Joe Rogan Experience 
  2. Call Her Daddy 
  3. Huberman Lab 
  4. Anything Goes With Emma Chamberlain 
  5. On Purpose With Jay Shetty 
  6. Crime Junkie 
  7. This Past Weekend w/ Theo Von 
  8. Serial Killers 
  9. The Diary of a CEO With Steven Bartlett 
  10. TED Talks Daily 

Most Popular Podcast Genres On Spotify

Society & Culture is the most listened-to podcast genre on Spotify, according to worldwide listeners. The genre’s broad appeal highlights the platform’s reach and influence in the global podcast landscape.

Here are the top 5 most popular podcast genres among Spotify’s worldwide listeners: 

  1. Society & Culture 
  2. Comedy 
  3. Lifestyle & Health 
  4. Arts & Entertainment 
  5. Education 

How Many Spotify Playlists Are There?

Spotify has about 80 million individual tracks on the platform. In 2020 alone, Spotify added more than 1 billion new playlists, reflecting its commitment to continuously enriching user experience.
80 Million tracks available on Spotify
As for the music library, Spotify currently offers over 100 million tracks, with plans to add 22 million more, equating to nearly one new track every second. This vast and constantly expanding catalog keeps users engaged with fresh content.

Most Popular Artists On Spotify By Monthly Listeners

As of January 2025, Bruno Mars holds the top spot on Spotify with an impressive 146.53 million monthly listeners. Close behind him is The Weeknd, who made history as the first artist to surpass 100 million monthly listeners and now ranks second with 116.99 million. Following him are other music giants, including Lady Gaga, Ariana Grande, and Billie Eilish, with Taylor Swift becoming the first female artist and second overall to achieve this milestone. 

Here’s a breakdown of the top artists on Spotify by monthly listeners:   
Ranking  Artist  Monthly Listeners 
1  Bruno Mars  146.53 million 
2  The Weeknd  116.99 million 
3  Lady Gaga  116.83 million 
4  Ariana Grande  113.33 million 
5  Billie Eilish  105.28 million 
6  Justin Bieber  99.18 million 
7  Coldplay  95.08 million 
8  Taylor Swift  94.51 million 
9  Ed Sheeran  87.44 million 
10  Sabrina Carpenter  85.86 million 
Source: Wikipedia

Most Streamed Songs On Spotify

The song “Die With A Smile” by Lady Gaga and Bruno Mars currently holds the title of Spotify’s most-streamed track, with an impressive 70.78 million streams. Bruno Mars continues to make his mark, appearing in both the top spot with “Die With A Smile” and the second position with “APT.”, a collaboration with ROSÉ. The power of teamwork in music is also reflected in other popular collaborations, like “Timeless” by The Weeknd and Playboi Carti. Female artists are making significant waves too, with Billie Eilish’s “BIRDS OF A FEATHER” and Gracie Abrams’s “That’s So True” claiming top spots in the top five. 

Here are the most streamed songs on Spotify: 
Rank  Song  Artist  No. of Streams 
#1  Die With A Smile  Lady Gaga, Bruno Mars  70,779,585 
#2  APT.  ROSÉ, Bruno Mars  64,078,762 
#3  That’s So True  Gracie Abrams  47,295,577 
#4  BIRDS OF A FEATHER  Billie Eilish  46,903,880 
#5  Who  Jimin  32,153,248 
#6  luther (with SZA)  Kendrick Lamar, SZA  30,513,094 
#7  Messy  Lola Young  28,337,928 
#8  Sailor Song  Gigi Perez  27,798,855 
#9  Espresso  Sabrina Carpenter  27,798,332 
#10  Timeless (with Playboi Carti)  The Weeknd, Playboi Carti  27,118,202 
Source: Spotify

Conclusion

In conclusion, Spotify statistics reveal the platform’s dominant position in the music streaming industry, showing impressive user growth, a vast catalog of music and podcasts, and continued innovation. With over 675 million active users, including 200 million paying subscribers, Spotify’s influence is undeniable. Its ability to tailor recommendations through advanced algorithms and its expanding presence in the podcasting space strengthens its lead over competitors. As Spotify continues to refine its features and reach new markets, its statistics are likely to reflect even greater success in the coming years. 

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