What is a branded short domain, and why are they becoming increasingly popular?
In this guide, we’ll give detailed insights on branded short domains, their benefits, how they work, and how you get one for your brand.
What is a Branded Short Domain – Introduction
Have you ever clicked on a link and noticed that the URL is shorter than usual, often including the brand name or a recognizable term? These are known as branded domain names.
They serve as an important feature for online branding and marketing strategies, offering a unique and memorable experience for users.
Branded short domains go beyond just being a URL shortening service; they add value by enhancing brand visibility and engagement.
Let’s explore how these branded domain names can work wonders for your online presence.
How to Setup Branded Domain Names for Free?
Follow these steps to set up branded domain names using Shortifyme.com
Step 1: Create an Account
Go to the Shortifyme.com website.
Create a new account by clicking on the sign-up button. You may need to provide your email, name, and other necessary information.
Check your email for a verification link from Shortifyme. Click the link to verify your account.
Step 2: Choose a Branded Domain
Once your account is set up and verified, log in to Shortifyme.com and navigate to your account dashboard.
Look for the option to choose a branded domain in the dashboard. You may need to register a new domain name or use one that you already own.
When selecting a branded domain, choose a name that is relevant to your brand and the content you plan to share.
Step 3: Configure the Branded Domain
If necessary, configure the DNS settings for your domain to point to Shortifyme.com’s servers. This process may vary depending on your domain registrar.
Once your domain is connected to Shortifyme.com, set up redirects so that links using your branded domain will point to your desired content.
Customize your short links using your new branded domain.
Step 4: Create Short Links
In your Shortifyme.com dashboard, find the tool for creating short links.
Provide the long URL you want to shorten.
Customize the short link using your branded domain. Choose a name or identifier that reflects your content.
Once you’ve customized the link, generate the short link.
Step 5: Use and Share Your Short Links
Use the newly created short links in your social media posts, emails, and other marketing materials.
What is an Example of a Brand Domain?
A branded short domain, often referred to as a custom short link, is a URL that has been shortened and customized to include a brand’s name or a recognizable term.
It replaces long, convoluted URLs with shorter, more user-friendly versions. These custom links not only look good but also help reinforce your brand’s identity.
Imagine having a sleek, concise URL like yourbrand.link/awesome-article instead of a lengthy URL full of numbers and random letters.
This easy-to-remember URL can make a significant difference in how your audience perceives and interacts with your content.
Amzn.to
Amazon link shortener is used for promoting its vast range of products. It’s a concise URL that maintains the brand’s identity and provides context to users.
Db.tt
Dropbox’s short link is used for sharing files and content easily. It integrates smoothly with the brand’s cloud storage services for sharing.
Lnkd.in
LinkedIn URL shortener is frequently used in professional networking contexts. It’s memorable and reflects the brand’s focus on business and career development.
Nyti.ms
This branded domain links directly to The New York Times’ content, offering concise and easy-to-share URLs for its articles and features.
Sbux.co
Starbucks uses this short domain for engaging with customers through promotions and updates, making it easier for users to connect with the brand online.
Swoosh.co
Nike’s custom domain links directly to its brand and products. It is used for targeted promotions and campaigns related to the brand’s sportswear and shoes.
Netflix.com
Netflix’s domain is simple and directly associated with the streaming giant. It serves as the primary gateway to their library of movies and shows.
Spotify
Spotify link shortener provides easy access to its music streaming platform. It’s straightforward and mirrors the brand’s name for an amazing user experience.
Snapchat
Snapchat link shortener links directly to the social content, offering concise and easy-to-share URLs for public feeds and reels.
Sharepoint
Sharepoint URL Shortener is synonymous with innovation and quality in technology. It is the main hub for all things related to Sharepoint products and services.
What is an Example of a Branded Short Link?
Here are 10 examples of branded short links
Twitter uses this branded short link to share tweets and articles, ensuring the URL reflects the brand while keeping it concise and user-friendly.
Microsoft’s msft.social/abc456
Microsoft’s short link is used to share news and updates about the company’s products and services across social media platforms.
Read our detailed guide on how to shorten a link in word?
Tesla’s ts.la/teslaroadster
Tesla’s short link guides users to the latest information about its electric vehicles, such as the new Tesla Roadster
Uber’s ubr.to/discount
Uber uses this short link for targeted promotions, offering users easy access to discounts and special offers directly related to the brand.
Airbnb’s abnb.co/hosttips
Airbnb’s branded short link shares valuable tips and information for hosts, making the links easy to remember and share.
Are Shorter Domain Names Better?
Brand Recognition
Branded domain names prominently display your brand name, making it easier for users to remember and associate the link with your business.
Trustworthiness
Custom URLs with your brand’s name appear more trustworthy and credible, increasing the likelihood that users will click on them.
Analytics and Tracking
With a branded short domain, you can track clicks and user behavior, gaining valuable insights into your audience’s preferences and engagement.
Marketing and Promotions
Custom URLs can be used for targeted marketing campaigns, allowing you to create memorable links that resonate with specific audiences.
Enhanced Shareability
Shortened, branded links are easier to share on social media platforms and in other digital communications, increasing the reach of your content.
How to Use Branded Domain Names
Social Media
Share branded short links on social media platforms to drive traffic to your content and increase brand visibility.
Email Campaigns
Use custom URLs in your email campaigns to improve engagement and track user interaction.
Offline Marketing
Include branded short links in print materials, business cards, and other offline marketing efforts to guide users to your online content.
Targeted Promotions
Create custom links for specific campaigns, allowing you to track the success of each initiative separately.
How to Maximize the Impact of Branded Domain Names
Keep It Relevant
Choose domain names and custom links that are relevant to your brand and content.
Use Consistent Branding
Maintain a consistent brand identity across all your custom links for a cohesive online presence.
Monitor Analytics
Regularly track the performance of your branded domain names to understand what resonates with your audience.
Create Descriptive URLs
Even though your links are shorter, aim for descriptive URLs that provide context about the content users are clicking on.
Stay Current
Stay updated with the latest trends and technologies in URL shortening to ensure you’re using the most effective strategies.
What is an Example of a Brand Domain – Conclusion
Now that you understand what a branded short domain is and how it works, it’s time to start experimenting with custom links for your brand.
As you do, keep in mind the tips and best practices mentioned in this guide to maximize the impact of your branded domain names.
